Mobile Application Development
Mobile Business Solutions
Jeffrey Yates
(707) 217-4847
ENGAGE ...a mobile presence!
Cross-Platform SmartPhone Apps for
iPhone ~ iPad ~ Android ~ Blackberry ~ MS Mobile
Customer Benefits
App Key Objectives...
Create Value for User
Company Benefits
Increased Market Share
Sales and Revenues
WOW Experience
App utilizes features that
combine for Excitement!
Customer Interactivity
To Company - 24/7
To Peers - Social Networking
Company Interactivity
To Customers - 24/7
To Users - Social Networking
Customer Service
Phone, Email, Messaging, etc.
Forming Customer Loyalties
Your Company’s
NEW
Magnolia Labs
Application!
Customer’s Perception
App Positions your Company as Innovative!
Marketing Opportunities
Product Info, Specials, etc. -
Instantly Delivered to Customer - 24/7
Cross-Platform Business Class Mobile Development - Applications that are Created Differently...
At Magnolia Labs, creating a business-class SmartPhone mobile application is a research-based, marketing-driven approach to the mobile development process. Unlike the “Singular” App that is usually developed solely for a single unique purpose or functionality, the App designed for Business has an integrated approach to increasing a company’s market share and revenues. Such goal’s are achieved by reaching out to mobile consumers and Engaging them in such a way that they become a company’s new Customers!
As an example, our Pocket’s Pie (pocket spy) App is “Singular”... It’s Single Purpose: provide the user with cutting-edge video camera and audio capture capabilities that goes way beyond the existing functionality of Apple’s own core applications.
The Purpose for the Business Mobile Application is different... It’s Purpose is to Engage - to transform Consumers into Customers. Success is measured market share and revenues - accomplished by how well the application creates a Unique, Exciting, and Fun experience for the user again & again, and how well the App interacts with the Company!
Should my Company “...have an App for That?” - YES - But there’s more to it than that!
It’s understanding that the real question is NOT “Should my Company have an App”... RATHER, its asking... “How will my Company reach out to these new Consumers in this mobile marketplace... how will my business create this Mobile Presence. It’s realizing the full implications of the “SmartPhone Revolution” - that we’re in the first stages of a fundamental change in business marketing that is bigger possibly than the introduction of the Internet itself! Learn More.
And having an Application from Magnolia Labs does exactly that: It delivers New Mobile Customers!
As your Mobile Business Partner, we’ll position your Company for growth in this new mobile marketplace!
Magnolia Labs Mobile Development: Idea Creation and Refinement for Business...
At Magnolia Labs, our first phase of your business application development is dedicated to defining both your needs as well as those of your customer’s. Generally, clients already have some ideas about what they’d like to see developed for their App - Customer Benefits. We work closely with our clients in defining, expanding and refining those Key Idea Objectives - executing on the best of them - in a way that gets real results!
Once an outline is developed, determining how these key idea objectives will be implemented and utilized by the feature set of the device is a Magnolia Labs speciality... On a phone form factor, maybe its using the camera or GPS functions. On future form factors, say a mobile Tablet device, how will those functions possibly be enhanced or change all together! It’s important to plan now for future platforms to explore how your App might be applied to future enhancements across multiple platforms.
The WOW - It’s how Objectives and Features Combine for a Terrific User Experience!
Objectives and Features are to be tied together using the phones “User Interface”. We at Magnolia Labs smartly design all Apps for “Ease of Use” - Your customers will intuitively understand how to use your App! And in a way that is Exciting, Interesting, and Useful! They’ll use it - again and again.
Interactivity - The Muscle behind Magnolia Labs’ Business-Class Mobile Applications.
Not only does interactivity help drive the Wow experience, it also provides the muscle behind business-class application development. And not only is it implemented for the customer, it’s used for the Company as well.
Interactivity from the customer provides them 24/7 access to your company. Features such as Customer Support, company website accessibility, and Social Networking all fall under this umbrella. When designed for Mobile by Magnolia Labs, these robust features combine to create customer allegiances and loyalties.
Interactivity from the company provides you 24/7 access to your customers. Marketing opportunities include selling directly to end users, and abilities of providing product collateral on-demand. Social Networking opportunities from the Company to Customers also fall under this umbrella. Magnolia Labs designs and develops these robust mobile features that combine to create a positive Customer perception, and position your Company as Innovative.
The Magnolia Labs Mock-Up Prototype: more than just a Storyboard Outline.
Magnolia Labs dedicates a trained team specifically to translate your ideas into a functional mobile application. Used to “Flesh-out” the user-interface, as well as the flow of Objectives and Features from one screen to the next, it’s an invaluable resource which becomes the “proof of concept” basis for your application specification.
The Apple iPad and related mobile devices augmenting the iPhone and other SmartPhones
The introduction of the Apple iPad is a real game changer! Think of it as an extension to one’s mobile business sales and marketing presentation needs, or... as well as a whole new way to graphically interact and interface to hardware instruments and machinery. One example of this, say for the medical field, might be using the iPad to access a medical device using the “Natural Human Interface” of the iPad’s touch screen finger movement controls. The possible uses of iPad’s and related devices for Business-Class Mobile Development are endless! With Magnolia Labs as your mobile business partner developing your company’s mobile strategy, we’ll integrate the iPad, and other related form factors and capabilities into your overall business model for Business-Class Mobile Development.
Your Cross-Platform Mobile Business Presence...
it starts with Business Class Mobile Development!
WOW...
...your App is Amazing!
Jeffrey Yates & Magnolia Labs...
Your Mobile Development Business Partner
Call Jeffrey Yates direct at (707) 217-4847
or email him at Jeff@MagnoliaLabs.com
